El estudio Launch: Country Brand Index 2010, informe elaborado por estudio 2010 elaborado por FutureBrand y BBC World News, se refiere a Chile como un rising star, una estrella naciente y lo hace subir del puesto 59 al 40.
Dice el Estudio "Rising stars for 2010. Chile (#40 +19) has improved across every measure this year with huge leaps in Awareness and Advocacy, as well as in perceptions of Political Freedom. The San José miners’ rescue became a global news event generating extraordinary goodwill for President Pinera and brand Chile. This, coupled with growing economic stability, makes Chile a brand to watch in the region".
Los otros rising stars son: Israel, Argentina (scores are up across the board for brand Argentina this year – particularly for Advocacy. After a quarter-finals position in the World Cup and significant GDP growth in the first half of the year, Argentina became the first Latin American country to legalise same-sex marriage in a move signalling a triumph of liberal values in the region) e Islandia.
Que se mencione a Islandia entre las estrellas nacientes, no puede dejar de llamar la atención; pero... léanlo Uds. mismos ;)
Las estrellas que caen, "Falling stars for 2010" son: Grecia (cómo podía ser de otra forma), India, Espana, Irlanda (lo mismo que digo para Grecia), Italia (ídem), China, Emiratos árabes unidos y Rusia.
Los top ten fueron: 1. Canada; 2. Australia; 3. New Zealand; 4. United States of America; 5. Switzerland; 6. Japan; 7. France; 8. Finland; 9. United Kingdom; 10. Sweden.
Encuentran el índice completo en: aquí
No hay comentarios:
Publicar un comentario